Privacy Policy

Last updated: 26 August 2026

Detailed Policy

The points above are the quick version. The detailed terms below explain how the policy works in specific situations.

1. Who We Are

• Bashariya is operated by ARFEENZ LIFESTYLE LLP, LLPIN AAI-2559. This Privacy Policy explains how personal information is handled in connection with bashariya.com, orders and customer service.

2. Information We May Collect

• Name, mobile number, email address, billing/delivery address, PIN code, landmark and optional alternate delivery contact.
• Order information such as products, sizes, lengths, customisation, order value, payment status, returns/exchanges and support history.
• Payment-related transaction information and references received from payment service providers. Full card/UPI credentials may be processed directly by the payment provider and are not necessarily stored by Bashariya.
• Technical information such as device/browser data, IP address, cookie identifiers, website activity and marketing/analytics events where enabled.

3. Why We Use Information

• To create, verify, process and deliver orders; collect/verify payment; provide COD/PCOD; manage returns, exchanges, refunds and grievances; prevent fraud/misuse; communicate order updates; improve website operation; maintain records; comply with legal obligations; and, where permitted, measure or improve advertising/marketing.

4. Alternate Delivery Contact

• Providing an alternate number is optional. If a customer supplies another person's phone number, the customer should ensure that person has agreed to receive delivery-related communication.
• Bashariya will use an alternate contact primarily for order/delivery support and not as an independent marketing contact merely because the number was provided for delivery.

5. Sharing with Service Providers

• Information may be shared with service providers where reasonably necessary to operate the store, including Shopify, Cashfree/payment processors, courier/logistics companies, communication/hosting providers, fraud-prevention services, professional advisers and analytics/advertising platforms.
• These providers may process information under their own terms/privacy practices and applicable law. Bashariya does not sell customer personal data as a commercial data product. Limited information may be shared with service providers and analytics/advertising platforms only for the purposes described in this Policy.

6. Marketing, Analytics and Cookies

• Bashariya may use cookies, pixels and similar technologies for website functionality, analytics, advertising measurement and campaign optimisation.
• Where consent or another legal basis is required by applicable law, Bashariya will seek or rely on the appropriate basis before such processing.
• Marketing communication can be stopped using the unsubscribe/opt-out method provided or by contacting Bashariya, subject to messages still required for an active order or legal purpose.

7. Data Retention

• Bashariya retains information for as long as reasonably necessary for order fulfilment, accounting/tax, fraud prevention, disputes, legal compliance and legitimate business records, after which information may be deleted, anonymised or securely archived as appropriate.

8. Data Security

• Bashariya uses reasonable administrative and technical measures appropriate to the size and nature of the business. No internet or electronic-storage system can be guaranteed to be completely secure.

9. Customer Privacy Requests

• Customers may contact care@bashariya.com regarding review, correction or updating of information they have provided, and regarding deletion/erasure or other privacy rights to the extent available under applicable law.
• Some information may need to be retained where required for tax, accounting, fraud prevention, legal claims or another lawful purpose.

10. Children

• Bashariya's online store is intended for persons legally capable of entering into a purchase transaction. If information relating to a child is processed, Bashariya will handle it in accordance with applicable law.

11. Updates to This Policy

• Bashariya may update this Privacy Policy as law, technology or business practices change. Bashariya will also update its privacy practices and this Policy as additional provisions of the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 become applicable. The latest version and effective date should be published on the website.

12. Contact

• Privacy questions and privacy-related grievances may be sent using the Legal & Customer Contact details below. Tariq Hasan is the published Grievance Officer for privacy-related complaints. Messages may be submitted at any time; normal handling hours are Monday to Saturday, 11 AM to 6 PM.

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Legal & Customer Contact

ARFEENZ LIFESTYLE LLP | LLPIN: AAI-2559 | Registered with limited liability
Registered Office: G-79, Ground Floor, Shaheen Bagh, Abul Fazal Enclave-2, Jamia Nagar, Okhla, New Delhi, South Delhi, Delhi - 110025
Operational / Customer Support Address: 274/178, Zakir Nagar, Jamia Nagar, New Delhi - 110025
Grievance Officer: Tariq Hasan | Designation: Grievance Officer | Phone/WhatsApp: +91 9891136261 | Email: care@bashariya.com
Support Hours: Monday to Saturday, 11 AM to 6 PM

Nothing in this policy limits rights that cannot lawfully be excluded under applicable law.